W Hotels Worldwide is set to re-enter Australia with the signing of the W Sydney.
Australian developer Grocon will develop the W Sydney while Greaton Group will fund the construction. The new-build hotel will be part of The Ribbon development designed by architect HASSEL. The W Sydney will have 593 guestrooms, suites and serviced apartments once construction is complete in 2020.
“The boundary breaking approach to luxury from W Hotels is a worldwide phenomenon, and there is no better city than Sydney to shake off convention and shake up the way it’s always been done,” Richard Crawford, senior director of hotel development for Australia, New Zealand and Pacific at Marriott International, said in a statement. “We are excited to have found the right location and the right partner who shares our vision. The property will be a game-changer for Sydney and an absolute market leader when it comes to luxury hotels in the city.”
The W Sydney will be the third W in Australia alongside W Brisbane and W Melbourne. The W Brisbane just opened in June 2018 while the W Melbourne is also slated to open in 2020.
The new W hotels in Australia along with the recent openings of the W Amman, the W Panama and the W Shanghai bring the brand closer to reaching its goal to have 75 hotels by the end of 2020. The W Sydney will also be part of Marriott International’s portfolio of 18 hotels in Australia. Three of these hotels operate in Sydney: the Pier One Sydney Harbour, Autograph Collection, the Courtyard Sydney-North Ryde and the Sydney Harbour Marriott Hotel Circular Quay. Marriott now has approximately 20 hotels under development in Australia, including The Ritz-Carlton Melbourne, The Ritz-Carlton Perth and the Tasman, A Luxury Collection Hotel, Hobart.