NH Hotel Group continues growing its portfolio with the latest opening of its first nhow property in London. Located on City Road, on the fringe of Shoreditch, long regarded as one of London’s most dynamic and creative hubs, the hotel plays homage to both the area’s industrial past and technological future. The eight-floor property offers 190 vibrant rooms, a restaurant conceptualised as a reinvention of the British pub, bar, gym and three meeting rooms called Laboratories.

London-based Project Orange is responsible for the interior design, taking on the theme ‘London reloaded’. Throughout the hotel, bold and fresh design takes inspiration from traditional British icons, such as the Royal Family, London landmarks and the underground. All have an unconventional and contemporary take, with stand-out features including a Big Ben rocket sculpture in the lobby, tables featuring cockney rhyming slang and oversized gold bell lights, a reminder of the city’s famous church bells. Colourful textures will confront contemporary art in the rooms, creating an unforgettable version of London. With a nod to the future, Henry the robot will be on hand to ensure newly arrived guests have an enjoyable stay at London’s hottest new lifestyle hotel.